Background:
The content management was labor-intensive, taking 90 minutes and costing £30 per blog post preparation for social media.

Challenge:
We needed to reduce the time and cost while maintaining high content quality.

Solution:
We introduced an automation process using Make.com to integrate Google Sheets and Trello with ChatGPT's API for content refinement.

The process:
1. Make.com creates a Google Sheets row from the email content.
2. ChatGPT API rephrases the content.
3. Make.com posts the final copy to Trello for social media manager to create a branded visual and post it online.

Results:
- Time reduced to <1 minute (98.89% efficiency increase).
- Weekly cost cut to £0.3, saving £1,544.4 annually.
- Content accuracy at 100%.
- Improved scalability and reliability.
- Significant increase in employee satisfaction and productivity.

ROI:
Operational ROI soared to 9,800% weekly, not accounting for the full investment in setting up the automation process.

Conclusion:
This initiative has revolutionised content preparation, showcasing the impactful fusion of AI and automation in streamlining operations. The success speaks to the power of innovation in modern content management.

Interested in our approach or wish to discuss automation strategies? Let’s connect!Background: Our content management was labor-intensive, taking 90 minutes and costing £30 per blog post preparation for social media. Challenge: I needed to reduce the time and cost while maintaining high content quality. Solution: I introduced an automation process using Make.com to integrate Google Sheets and Trello with ChatGPT's API for content refinement. The process: 1. Make.com creates a Google Sheets row from the email content. 2. ChatGPT API rephrases the content. 3. Make.com posts the final copy to Trello for social media manager to create a branded visual and post it online. Results: - Time reduced to <1 minute (98.89% efficiency increase). - Weekly cost cut to £0.3, saving £1,544.4 annually. - Content accuracy at 100%. - Improved scalability and reliability. - Significant increase in employee satisfaction and productivity. ROI: Operational ROI soared to 9,800% weekly, not accounting for the full investment in setting up the automation process. Conclusion: This initiative has revolutionised content preparation, showcasing the impactful fusion of AI and automation in streamlining operations. The success speaks to the power of innovation in modern content management. Interested in our approach or wish to discuss automation strategies? Let’s connect!